X Updates Its Terms, Files Countersuit To Lay Claim To The ‘Twitter’ Trademark After Newcomer’s Challenge
Twitter trademark dispute escalates as X updates its terms and files a countersuit to protect the iconic Twitter brand.
Matilda
X Updates Its Terms, Files Countersuit To Lay Claim To The ‘Twitter’ Trademark After Newcomer’s Challenge Why the Twitter Trademark Battle Matters Now The Twitter trademark is back in the spotlight after Elon Musk’s X quietly updated its Terms of Service and filed a countersuit to reaffirm ownership of the iconic brand. The move follows a surprise challenge from a U.S. startup claiming Twitter was abandoned when the platform rebranded to X. For users, advertisers, and brand watchers, the dispute raises a pressing question: can X legally walk away from the Twitter name while still keeping exclusive rights to it? As trademark law collides with one of tech’s most controversial rebrands, the outcome could shape how legacy brands survive name changes in the AI era. Credit: Bryce Durbin X Updates Its Terms to Reinforce the Twitter Trademark X recently revised its Terms of Service to explicitly state that it continues to claim ownership of the Twitter trademark, including related branding assets. While the update may appear minor, it carries significant legal weight in trademark disputes. By reinfor…