Ford And Renault Team Up On Cheaper EVs In A ‘Fight For Our Lives’

Ford EV partnership with Renault targets cheaper models to counter China’s growing pressure in Europe.
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Ford And Renault Team Up On Cheaper EVs In A ‘Fight For Our Lives’
Ford EV Partnership Sparks New Strategy in Europe Rising searches around Ford’s next EV move in Europe focus on cost, competition, and how the company plans to counter China’s fast-growing brands. This new partnership between Ford and Renault answers those questions directly by outlining a long-term shift toward affordability, shared development, and accelerated technology launches. The companies confirmed they will jointly build two Ford-branded electric vehicles for Europe, targeting a 2028 rollout. Both models will run on Renault’s Ampere platform and be assembled in northern France. This strategic shift signals Ford’s renewed urgency as demand for lower-cost EVs intensifies across the region. Credit: Jakub Porzycki / Getty Images Ford Aims to Regain Ground as Competition Intensifies Ford’s leadership has been unusually candid about the pressure the company faces in Europe. CEO Jim Farley framed the challenge as “a fight for our lives,” highlighting how aggressively Chinese automakers …