Meta Plans To Sell Targeted Ads Using AI Chat Data
Meta plans to sell targeted ads based on data in your AI chats for more personalized advertising.
Matilda
Meta Plans To Sell Targeted Ads Using AI Chat Data
Meta Plans to Sell Targeted Ads Based on Data in Your AI Chats Meta revealed on Wednesday that it plans to sell targeted ads based on data in your AI chats, marking a major shift in its ad strategy. The new approach will use insights from user interactions with Meta’s AI products to enhance ad targeting across platforms like Facebook and Instagram. Image Credits:Will Oliver/EPA/Bloomberg / Getty Images The company will update its privacy policy by December 16 to reflect this change and notify users in the coming days. This update will apply globally, except in South Korea, the United Kingdom, and the European Union, where privacy laws restrict such data collection. How Meta Will Use AI Chat Data for Ads Meta’s ad business has always relied on building detailed user profiles. Traditionally, it collected data from social media activity to target specific demographics. Now, by analyzing AI chat interactions, Meta can gain deeper insights into users’ interests, habits, and preferences. For inst…