Meet The End-Of-Life Planning Startup Backed By Russell Westbrook

Meet The End-Of-Life Planning Startup Backed By Russell Westbrook

When it comes to innovation in tech, it’s not always Silicon Valley founders leading the charge. Sometimes, it’s athletes stepping in with purpose. Meet the end-of-life planning startup co-founded by NBA All-Star Russell Westbrook , a new venture aiming to transform how families handle one of life’s most difficult moments. Image Credits:Eazewell Eazewell, founded by Donnell Beverly Jr. after the loss of his parents, takes on the burden of end-of-life planning with the help of AI. Beverly turned his personal pain into a mission to help others, and he called on longtime friend and nine-time NBA All-Star Russell Westbrook to bring that vision to life. The Inspiration Behind Eazewell “The main thesis with Russ across every business that he touches is how do we impact people?” Beverly shared. After losing both of his parents in quick succession, he realized how fragmented and overwhelming the process of funeral and estate planning could be. Westbrook immediately agreed to join the mission. Soon …