ElevenLabs CEO: AI Audio Models Will Soon Be Commoditized

ElevenLabs CEO says AI audio models will be commoditized over time, reshaping the voice tech landscape in the coming years.
Matilda
ElevenLabs CEO: AI Audio Models Will Soon Be Commoditized
Why ElevenLabs CEO Says AI Audio Models Will Be ‘Commoditized’ At TechCrunch Disrupt 2025, ElevenLabs CEO Mati Staniszewski made a bold prediction: AI audio models will be commoditized over time. As one of the leading innovators in voice AI, ElevenLabs has revolutionized text-to-speech and voice cloning. Yet, Staniszewski believes the next few years will see these once-cutting-edge technologies become accessible, standardized, and widespread — much like today’s image or text models. Image Credits:Jeff Spicer/Getty Images for SXSW London What Does ‘Commoditized’ Mean for AI Audio Models? When the ElevenLabs CEO says AI audio models will be commoditized , he’s referring to the process where proprietary voice-generation technologies become cheaper, more uniform, and widely available across the industry. In his words, “Over the long term, even if there are differences in voices or languages, they’ll become smaller.” This suggests a future where quality voice AI tools are no longer the competit…