Phia’s Founders on How AI Is Changing Online Shopping

Phia’s founders explain how AI is redefining online shopping with personalization, smarter choices, and digital style assistants.

Matilda

Phia’s Founders on How AI Is Changing Online Shopping

How Phia’s Founders Are Using AI to Transform Online Shopping When Phia’s founders Phoebe Gates and Sophia Kianni met at Stanford, they quickly realized they shared the same frustration—spending hours online trying to find the right outfit. This challenge sparked the idea for Phia , an AI-powered shopping startup built to make product discovery easier and more personalized. Their goal was simple yet ambitious: to give every shopper their own AI-driven personal stylist that understands taste, budget, and lifestyle. Image Credits:Kimberly White/Getty Images Why AI Is Changing the Future of Online Shopping Artificial intelligence is transforming e-commerce by learning shopper behavior and providing smarter, more accurate product suggestions. Phia’s founders believe AI bridges the gap between endless product options and confident purchasing decisions. Instead of scrolling endlessly, users get tailored recommendations that feel natural and personal—making shopping faster, more intuitive, and fa…

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