Media & Entertainment

YouTube’s Crackdown on AI-Generated and Repetitive Videos

YouTube updates monetization rules to target mass-produced AI content, aiming to promote originality and authenticity.

Matilda

YouTube’s Crackdown on AI-Generated and Repetitive Videos

YouTube AI Content Monetization: What Creators Need to Know Now YouTube is tightening its rules to protect viewers from low-effort, mass-produced videos—especially those generated with artificial intelligence. Starting July 15, 2025, YouTube will update its Partner Program (YPP) policies to explicitly define what counts as “inauthentic” content, focusing on repetitive formats and mass-produced AI videos. While YouTube has always required content to be original and authentic, this update marks a more aggressive stance against spam-like uploads. Many creators are now asking: will reaction videos or clips be demonetized? According to YouTube’s editorial lead Rene Ritchie, the new rules will not target such content, but rather aim to clarify long-standing expectations for quality and originality. Image Credits:SOPA Images / Getty Images Understanding YouTube's New Policy on AI Content Monetization YouTube’s updated monetization policy is not an entirely new rule but a clarification of exi…

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