Threads Opens Up Custom Feeds to the Public, Intensifying the Battle with Bluesky
Threads now offers public custom feeds, upping the ante in its battle with Bluesky and giving users more control over their content.
Matilda
Threads Opens Up Custom Feeds to the Public, Intensifying the Battle with Bluesky
Meta's Threads is stepping up its game in the social media arena, directly challenging the rising star Bluesky by making its custom feeds feature public. This move, announced by Meta CEO Mark Zuckerberg, allows users not only to create their own curated content streams but also to follow and pin public feeds created by others. The strategic update underscores the intensifying competition between the two platforms, particularly as Bluesky garners increasing attention for its innovative approach to user control and content discovery. This isn't the first time Threads has taken a page from Bluesky's playbook. The introduction of custom feeds on Threads last November, shortly after Zuckerberg hinted at its development, clearly signaled Meta's intent to neutralize one of Bluesky's key differentiators. Bluesky, which boasts over 30 million users, has successfully carved out a niche for itself, attracting users seeking a more personalized and customizable social media …
