Apple Enters the Invitation Arena with "Invites" App, Challenging Established Players
Apple's new "Invites" app lets you create custom invitations, but faces stiff competition.
Matilda
Apple Enters the Invitation Arena with "Invites" App, Challenging Established Players
Apple has officially launched "Invites," a new app designed to streamline and enhance the process of creating and sharing custom invitations for any occasion. This move positions Apple directly within the competitive landscape of digital invitation services, putting pressure on established players and smaller startups alike. While the app offers a range of integrated features leveraging Apple's ecosystem, it also raises questions about "Sherlocking" – the practice of Apple introducing features that mirror existing popular third-party apps. Invites allows users to craft personalized invitations directly on their iPhones, manage RSVPs, contribute to shared photo albums, and even curate event soundtracks. The app integrates seamlessly with other Apple services, including Maps for directions, Weather for forecasts, and Apple Music for collaborative playlists. While creating invitations requires an iCloud+ subscription, anyone can RSVP, regardless of whether they…
