Netflix Plans To Add A Vertical Video Feed, Use AI For Recommendations

Netflix vertical video feed and AI recommendations transform discovery, personalization, and content creation across streaming experience in 2026.
Matilda
Netflix Plans To Add A Vertical Video Feed, Use AI For Recommendations
WHAT USERS ARE ASKING ABOUT NETFLIX’S BIG CHANGE Many viewers are asking what the Netflix vertical video feed means for their streaming experience and whether AI recommendations will actually improve what they watch next. In simple terms, Netflix is introducing a short-form, swipe-style video discovery feed inside its app while also expanding its use of artificial intelligence to personalize recommendations, enhance search, and support content creation. This shift is designed to help users discover shows, movies, and video podcasts faster while making suggestions feel more relevant and timely. At the same time, Netflix is investing heavily in AI tools that could change how content is produced and marketed in the future. This update marks one of the most significant changes to Netflix’s user experience in years, blending social-media-style discovery with traditional streaming. It also signals a broader industry shift where entertainment platforms are competing not just on content librari…