Meta Starts Testing A Premium Subscription On Instagram

Instagram Plus is Meta's new premium subscription offering exclusive Story features. Here's what it costs and what subscribers actually get.

Matilda

Meta Starts Testing A Premium Subscription On Instagram

Instagram Plus Subscription Is Here — What You Need to Know Meta has officially begun testing a paid premium subscription on Instagram called Instagram Plus. The new tier gives everyday users access to exclusive features centered around Stories — and it is already live in select countries as of late March 2026. If you have been wondering whether Instagram is about to start charging you, here is everything you need to know right now. What Is Instagram Plus and Who Is It For Instagram Plus is Meta's new premium subscription designed specifically for regular everyday users — not creators or businesses. That distinction matters. Meta already runs a separate paid program aimed at content creators and brands, which focuses on verification and impersonation protection. Instagram Plus is something entirely different. It is built around enhancing the social experience of an ordinary user who wants more control, more privacy, and more visibility on the platform. This is not a feature born out o…

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