AI Traffic To US Retailers Rose 393% In Q1, And It’s Boosting Their Revenue Too

AI Traffic To US Retailers Rose 393% In Q1, And It’s Boosting Their Revenue Too

AI traffic to retailers is skyrocketing in 2026, and it’s already reshaping how people shop online. New data shows that AI-driven visits to retail websites have surged by 393% in the first quarter alone, with shoppers using AI assistants to discover products, compare prices, and make faster buying decisions. Even more important, this surge isn’t just about traffic—it’s translating into higher conversions, longer browsing sessions, and increased revenue. For retailers and consumers alike, AI-powered shopping is no longer a future trend—it’s happening now. AI Traffic to Retailers Grows at Record Speed The pace of growth in AI-driven shopping is hard to ignore. According to new data from Adobe, AI traffic to U.S. retail websites jumped 393% in Q1 2026 compared to the same period last year. This builds on an already explosive trend seen during the holiday season, where AI traffic surged by nearly 700%. Over a 12-month period leading up to March, AI-driven visits increased by 269%, showing th…