YouTube CEO Says The Best YouTubers Will ‘Never Leave Their Home’
YouTube CEO Neal Mohan says top creators will never permanently leave YouTube, even as Netflix aggressively courts them. Here is why.
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YouTube CEO Says The Best YouTubers Will ‘Never Leave Their Home’
YouTube CEO: Top Creators Will Never Leave Their Home — And He Has the Receipts YouTube is winning the creator war — and its CEO knows it. As streaming giants like Netflix ramp up efforts to pull popular podcasters and video creators away from YouTube, CEO Neal Mohan is not losing any sleep. In a bold public statement, Mohan declared that the platform's most successful creators understand, on a deep level, that YouTube is and always will be their home. Why YouTube Is Not Worried About Netflix Stealing Its Stars The competition for digital talent has never been fiercer. Netflix, once focused purely on scripted drama and documentaries, has been steadily signing deals with popular podcast brands and independent content creators. Shows like "The Breakfast Club" and "My Favorite Murder" have made high-profile moves to Netflix, signaling a new phase in the streaming wars. For most platforms, this kind of talent migration would be cause for alarm. For Neal Mohan, it is ca…