Sony Honda Mobility has cancelled the Afeela EV project. Here is why the $90,000 electric sedan never made it to the road.
Matilda
Sony And Honda Give Up On Their Joint EV Project
Sony and Honda Have Officially Cancelled the Afeela EV Sony Honda Mobility has officially pulled the plug on the Afeela electric vehicle project, ending a years-long effort to bring a tech-forward luxury EV to American roads. The joint venture confirmed Wednesday that both the Afeela 1 sedan and a planned SUV variant will not move forward. The decision marks one of the most high-profile EV collapses in recent memory, and raises serious questions about the future of the partnership itself. What Was the Afeela EV, and Why Did It Matter? For anyone following the EV industry over the past few years, the Afeela was one of the most intriguing bets in the space. Sony Honda Mobility, the joint venture formed in 2022 between the two Japanese giants, had been developing two electric vehicles under the Afeela brand. The headline product was the Afeela 1, a luxury sedan priced at a jaw-dropping starting price of around $90,000, with a planned launch later in 2026. The project represented Sony's …
