AI

Luma Launches Creative AI Agents Powered By Its New ‘Unified Intelligence’ Models

Luma AI Agents launch with Unified Intelligence models to automate end-to-end creative work across video, image, audio, and text for brands.

Matilda

Luma Launches Creative AI Agents Powered By Its New ‘Unified Intelligence’ Models

Luma has just launched AI agents that can handle entire creative campaigns — from concept to final asset — without a single prompt-by-prompt back-and-forth. Released on March 5, 2026, Luma Agents are built on the startup's new Unified Intelligence model family and are already being used by global ad agencies and major brands like Adidas and Mazda. If you work in creative, marketing, or advertising, this changes how your team operates. What Are Luma AI Agents, Exactly? Luma Agents are autonomous AI systems designed to manage end-to-end creative production. That means a single system can plan, generate, and refine work across text, image, video, and audio — all within one coordinated workflow. Unlike traditional AI tools that hand you a single output and wait for your next instruction, Luma Agents are built to think ahead, generate large sets of variations, and let users steer direction through natural conversation. The idea is less "prompt-and-pray" and more like working al…

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