Will Apple Raise iPhone Prices Due to Skyrocketing Memory Chip Prices?
iPhone prices face pressure from soaring memory chip costs. Here's why Apple may absorb the hit instead of raising rates.
Matilda
Will Apple Raise iPhone Prices Due to Skyrocketing Memory Chip Prices?
iPhone Prices: Will Apple Raise Costs in 2026? Will iPhone prices increase this year? With memory chip costs surging up to 95% amid an AI server boom, consumers are bracing for sticker shock. But despite mounting pressure on Apple's supply chain, industry analysts believe the tech giant will likely absorb these costs rather than pass them directly to buyers—protecting its premium brand positioning ahead of the iPhone 17 launch cycle. Credit: Google The global semiconductor landscape has shifted dramatically in recent months. Chipmakers like TSMC, Samsung, and SK Hynix now prioritize high-margin AI infrastructure orders over consumer electronics components. This pivot has created an acute shortage of DRAM and NAND flash memory—the essential building blocks for every iPhone's performance and storage capacity. Yet Apple's unique market position gives it uncommon leverage in turbulent supply markets. The Memory Chip Crisis Hitting Consumer Tech Conventional DRAM prices are projecte…
