Watch Club Is Producing Short Video Dramas And Building A Social Network Around Them
Watch Club blends premium short-form dramas with built-in fan communities, challenging low-quality microdrama norms in 2026.
Matilda
Watch Club Is Producing Short Video Dramas And Building A Social Network Around Them
Watch Club Is Building the Microdrama App That Doesn't Make You Cringe What if short-form video dramas actually had compelling writing, professional actors, and stories worth discussing? Watch Club founder Henry Soong is betting big that audiences are ready to move beyond formulaic billionaire-werewolf romances dominating today's microdrama landscape. His app delivers vertically shot series created by union writers and performers—plus a built-in social layer where fans can react, theorize, and connect in real time. For viewers tired of AI-adjacent soap operas designed purely to maximize in-app spending, Watch Club offers something radical: microdramas that respect your intelligence. Credit: DBenitostock/ Getty Images Soong isn't just criticizing the status quo—he's building an alternative with serious backing. Watch Club recently closed a seed round led by GV, with participation from media veterans who've shaped streaming's biggest hits. The vision? Transform micr…