New Siri: Apple Almost Chose A Different Partner Before Google Gemini
Siri Gemini deal reveals Apple walked away from Anthropic's costly Claude AI after billion-dollar pricing demands shocked executives.
Matilda
New Siri: Apple Almost Chose A Different Partner Before Google Gemini
Siri Gemini Deal: Apple's Anthropic Negotiation Collapse Apple nearly rebuilt Siri around Anthropic's Claude AI before abruptly switching to Google's Gemini platform—a decision driven by staggering financial demands that would have cost billions annually. The revelation, confirmed by Bloomberg's Mark Gurman, explains why the long-awaited Siri overhaul arriving this spring carries Google's technological DNA instead of the privacy-focused alternative many anticipated. For iPhone users, this partnership reshapes how Siri will understand personal context, control apps, and deliver genuinely helpful responses starting with iOS 26.4. Credit: Google The Billion-Dollar Price Tag That Changed Everything Negotiations between Apple and Anthropic unraveled over economics, not technology. According to Gurman's account on the TBPN podcast, Anthropic demanded "several billion dollars a year" for licensing Claude to power Siri—with a brutal catch. The price would double …
