Amazon’s ‘Melania’ Documentary Makes $7M On Opening Weekend
Melania documentary opens with $7M weekend gross as Amazon's $75M investment sparks debate over streaming strategy and political optics.
Matilda
Amazon’s ‘Melania’ Documentary Makes $7M On Opening Weekend
Melania Documentary Earns $7M Opening Weekend Amid Controversy The new documentary about former First Lady Melania Trump has earned an estimated $7.04 million during its opening weekend in theaters, significantly surpassing industry projections of $3 to $5 million. Released by Amazon MGM Studios, the film landed in third place at the domestic box office behind two major studio releases. While the performance demonstrates audience curiosity about the polarizing public figure, the documentary faces an uphill financial battle after Amazon committed $75 million combined for acquisition and marketing—a sum many industry observers call unprecedented for a non-musical documentary. Credit: Getty Images Box Office Surprise Defies Modest Expectations The documentary's third-place finish represents a genuine surprise in a competitive weekend landscape. With limited screens and minimal traditional marketing buildup, the film drew consistent interest from politically engaged audiences across multi…
