What Is Bending Spoons? The Little-Known Firm Behind Vimeo’s Sweeping Layoffs
Bending Spoons is reshaping major apps like Vimeo, Evernote, and WeTransfer—often through layoffs. Here’s what you need to know about this Milan-based
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What Is Bending Spoons? The Little-Known Firm Behind Vimeo’s Sweeping Layoffs
Bending Spoons: The Stealth Tech Giant Behind Vimeo’s Layoffs If you’ve heard about Vimeo’s sweeping layoffs in early 2026 but aren’t familiar with Bending Spoons, you’re not alone. This Milan-based tech firm quietly acquired Vimeo for $1.38 billion in late 2025—and has since moved swiftly to restructure the video platform, cutting entire teams, including its core video engineering group. But who exactly is Bending Spoons, and why does it keep acquiring beloved digital brands only to overhaul them dramatically? Credit: Bending Spoons The answer reveals a bold, controversial strategy that’s reshaping how some of the internet’s most recognizable apps operate—often at the cost of their original identity and workforce. What Is Bending Spoons? Bending Spoons isn’t a traditional private equity firm or a venture capital shop. It calls itself a “product-led acquirer” of digital businesses—a hybrid between a startup studio and a turnaround operator. Founded in 2013 by a group of Italian engineers a…
