Waymo rebrands its Zeekr robotaxi as “Ojai” ahead of U.S. launch—complete with a friendly “Oh hi” greeting and American-inspired naming.
Matilda
Waymo is Rebranding its Zeekr Robotaxi
Waymo Ditches Zeekr Name for U.S.-Friendly “Ojai” Robotaxi Waymo is officially retiring the Zeekr RT name—and with it, the direct association to its Chinese automaker partner—in favor of something more familiar to American riders: Ojai. Pronounced “oh-hi,” the new moniker pays homage to the serene California enclave known for its arts scene and wellness culture. The rebrand arrives just as the autonomous vehicle readies for commercial deployment in U.S. cities, signaling Waymo’s push to make robotaxis feel not just safe, but approachable. Credit: Kirsten Korosec Why “Ojai”? A Name Designed to Welcome Riders According to Waymo spokesperson Chris Bonelli, the decision stemmed from consumer research showing most Americans don’t recognize the Zeekr brand. More than just a logo swap, the rebrand extends into the in-vehicle experience itself. Once riders step into the Ojai, they’ll be greeted with a cheerful, “Oh hi, [Name]!”—a small but deliberate touch meant to humanize the driverless journey…
