Roku’s $3 Streaming Service Howdy Will be Coming to Other Platforms, CEO Says
Howdy, Roku’s $3 ad-free streaming service, is going multiplatform—CEO Anthony Wood confirms broader rollout plans.
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Roku’s $3 Streaming Service Howdy Will be Coming to Other Platforms, CEO Says
Howdy Streaming Service Expands Beyond Roku in 2026 Roku’s $2.99-per-month streaming service, Howdy, is no longer staying put. At CES 2026, Roku CEO Anthony Wood confirmed that the budget-friendly, ad-free platform—launched in August 2025—will soon be available beyond Roku devices. With rivals hiking prices and stuffing content with ads, Howdy aims to fill a fast-growing gap: affordable, uninterrupted streaming. And now, it’s coming to your phone, browser, or smart TV—no Roku required. Credit: Google Why Howdy Was Born in a Broken Streaming Market The streaming landscape has shifted dramatically over the past few years. Once dominated by low-cost, ad-free plans, today’s top services like Netflix, Hulu, and Max now charge premium rates while layering on unskippable ads—even on paid tiers. Consumers are feeling the pinch, and Roku took notice. “Howdy was created because that sweet spot—low cost, no ads—simply vanished,” Wood told attendees at the Variety Entertainment Summit during CES. “We …