Pay to be Heard: China’s “Instant Reply Providers” Are Selling Comfort on Demand
Miao Hui Shi offers affordable, human-led emotional support in China—gaining traction as AI chatbot regulations tighten in 2025.
Matilda
Pay to be Heard: China’s “Instant Reply Providers” Are Selling Comfort on Demand
Miao Hui Shi: China’s Human Alternative to AI Therapy Grows In a world increasingly reliant on artificial intelligence for mental wellness, a surprising trend is emerging in China: people are turning away from chatbots and toward real humans. Known as Miao Hui Shi —or “subtle companions”—these trained listeners offer empathetic, non-judgmental conversation at a fraction of the cost of traditional therapy. With over 120 million Chinese adults living alone, mostly between ages 20 and 39, demand for accessible emotional support has never been higher. And now, new regulations passed in late 2025 restricting unvetted AI mental health tools are accelerating this shift toward human connection. Credit: Google Why Miao Hui Shi Is Resonating With Urban Chinese The rise of Miao Hui Shi isn’t just about convenience—it’s about trust. Unlike algorithm-driven bots that can feel scripted or impersonal, these companions prioritize presence over problem-solving. “I get a reply within seconds. That moment br…
