Meta To Test Premium Subscriptions On Instagram, Facebook, And WhatsApp
Meta premium subscriptions bring exclusive AI tools and privacy features to Instagram, Facebook and WhatsApp while keeping core apps free.
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Meta To Test Premium Subscriptions On Instagram, Facebook, And WhatsApp
Meta's Big Bet on Premium Subscriptions Is Here Meta is testing paid subscription tiers for Instagram, Facebook, and WhatsApp that unlock exclusive AI features and privacy controls—while keeping the core social experiences completely free. The move signals a major shift in Meta's monetization strategy beyond advertising, with plans to roll out distinct premium features for each app in the coming months. Users won't need to pay to stay connected, but subscribers will gain advanced productivity tools, expanded AI capabilities, and greater control over their digital footprint across Meta's ecosystem. Credit: Jens Büttner/picture alliance / Getty Images Why Meta Is Doubling Down on Subscriptions Now After years of relying almost exclusively on targeted advertising, Meta faces mounting pressure to diversify revenue streams. Privacy regulations, ad-blocker adoption, and shifting user expectations have tightened the digital ad market. Subscriptions offer a predictable income sour…