Mac Shipments Were Flat at the End of 2025 as Rival PC Brands Surged

Mac shipments flat in Q4 2025 despite strong PC market rebound—here’s why Apple lagged while rivals surged ahead.
Matilda
Mac Shipments Were Flat at the End of 2025 as Rival PC Brands Surged
Mac Shipments Flat in Q4 2025 Despite Strong PC Market Rebound Apple’s Mac business hit a rare plateau at the close of 2025, with holiday-quarter shipments holding steady year-over-year—even as the broader PC market roared back to life. According to new data from International Data Corporation (IDC), global PC shipments jumped 9.6% in Q4 2025 to 76.4 million units, driven by Windows 10 end-of-life concerns, tariff uncertainty, and looming memory shortages. Yet Apple shipped just 7.1 million Macs—unchanged from Q4 2024—causing its market share to dip even as competitors like Lenovo, HP, and Dell posted double-digit growth. Credit: Google Why Did Mac Shipments Stall While Others Soared? The disconnect between Apple and the rest of the PC industry stems from timing and strategy. While rivals rushed to stockpile components ahead of expected supply chain disruptions and rising DRAM prices, Apple’s tightly controlled inventory model didn’t prioritize aggressive pre-holiday builds. IDC notes tha…