Here's How 2025 Was a 'Record-Breaking Year' Across Apple's Services
Apple Services set new records in 2025 across App Store, Apple Music, TV, and more.
Matilda
Here's How 2025 Was a 'Record-Breaking Year' Across Apple's Services
Apple's ecosystem of services hit unprecedented heights in 2025, setting multiple records and delighting users worldwide. From the App Store to Apple Music, Apple TV, and Apple Podcasts, the company saw massive growth in engagement, subscriptions, and usage. Many are asking: How did Apple’s services outperform expectations, and which areas saw the biggest gains? Credit: Google App Store Engagement Hits New Peaks Apple’s App Store had over 850 million average weekly users across 175 countries and regions, marking a record year for U.S. visitors. The holiday season proved especially busy, with the number of visitors between Christmas Eve and New Year's Day reaching unprecedented levels. Apple attributes this surge to a mix of popular new apps, games, and seasonal promotions that kept users coming back week after week. Apple TV and Music Dominate Entertainment Apple TV saw a 36% year-over-year increase in hours viewed during December, driven by blockbusters such as F1: The Movie and P…