Former Bolt CEO Maju Kuruvilla’s Startup Triples to $100M Valuation
Spangle, the AI e-commerce startup led by ex-Bolt CEO Maju Kuruvilla, hits $100M valuation after $15M Series A.
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Former Bolt CEO Maju Kuruvilla’s Startup Triples to $100M Valuation
Spangle AI E-Commerce Startup Hits $100M Valuation Former Bolt CEO Maju Kuruvilla’s new AI-powered e-commerce venture, Spangle, has hit a $100 million valuation following a $15 million Series A funding round. If you’re wondering how a stealth startup grew this fast, the answer lies in its real-time AI engine that reimagines how shoppers discover products online—especially as traditional category pages lose relevance in the age of TikTok, Instagram, and AI-driven discovery. Credit: Spangle Led by NewRoad Capital Partners, the all-equity round brings Spangle’s total funding to $21 million, just over a year after its $6 million seed round. Investors like Madrona, DNX Ventures, and Streamlined Ventures returned, signaling strong confidence in Kuruvilla’s vision: to help retailers personalize the shopping journey at the moment it matters most. The End of Static Category Pages? Spangle’s core innovation challenges a decades-old e-commerce norm. Instead of sending shoppers to generic, pre-built p…