California Residents Can Use New Tool to Demand Brokers Delete Their Personal Data

California Residents Can Use New Tool to Demand Brokers Delete Their Personal Data

California Residents Can Now Mass-Delete Personal Data from Brokers in One Click Starting January 2026, California residents have a powerful new way to reclaim control over their digital footprint: a single online tool that tells hundreds of data brokers to delete their personal information. Previously, opting out required contacting each company individually—a tedious and often futile task. Now, thanks to the Delete Act of 2023, residents can submit one verified request through the state’s new Delete Requests and Opt-Out Platform (DROP), and it will apply to all registered data brokers, both present and future. Credit: Google What Is the California Delete Act and How Does DROP Work? Signed into law in 2023, the Delete Act was designed to cut through the red tape that left consumers drowning in opt-out forms. The DROP portal, officially launched this month, is its operational centerpiece. After verifying their California residency—typically through a government-issued ID and a phone numbe…