Apple's New Split iPhone Launch Strategy Corroborated In Latest Report

Apple's split iPhone launch prioritizes foldable and Pro models in 2026 while delaying standard versions to 2027 amid supply chain pressures.
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Apple's New Split iPhone Launch Strategy Corroborated In Latest Report
Split iPhone Launch: Apple's Bold New Strategy Revealed Apple is dramatically reshaping its annual iPhone release cycle with a split launch strategy that will stagger device availability across two calendar years. Starting in 2026, the company will debut its first foldable iPhone alongside the iPhone 18 Pro and Pro Max models in the second half of the year, while pushing the standard iPhone 18 and updated iPhone 18e to early 2027. This unprecedented shift addresses mounting supply chain constraints, rising component costs, and the technical complexity of bringing foldable displays to market at Apple's exacting quality standards. Credit: Google Why Apple Is Breaking Its iPhone Release Pattern For nearly two decades, Apple has maintained a remarkably consistent product rhythm: unveil new iPhones each September, ship them globally within days, and watch sales surge through the holiday quarter. That predictability built consumer anticipation and simplified global supply chain coordina…