Apple Called Out In New 'Encrypt It Already' Campaign
Apple faces new pressure to expand end-to-end encryption across RCS messaging and AI features amid EFF's 'Encrypt It Already' campaign.
Matilda
Apple Called Out In New 'Encrypt It Already' Campaign
End-to-End Encryption: Apple Faces EFF Pressure Campaign Digital privacy advocates are demanding Apple expand its end-to-end encryption protections beyond iMessage and select iCloud services. The Electronic Frontier Foundation launched its "Encrypt It Already" campaign this week, specifically calling on Apple to deliver promised RCS message encryption and grant users finer control over AI data access. While Apple already encrypts iMessage by default since 2011 and offers optional Advanced Data Protection for iCloud, the nonprofit argues critical gaps remain in how your messages and personal data travel across platforms. Credit: Google What the "Encrypt It Already" Campaign Demands The campaign targets six major tech companies with straightforward requests: implement or expand true end-to-end encryption where it's missing, and give users transparent control over how their data gets processed. For Apple specifically, advocates want two concrete actions. First, delive…
