Vision Pro sales slump as Apple scales back marketing and production amid tepid consumer demand.
Matilda
Apple Vision Pro Is Still Failing to Catch On
Vision Pro Struggles to Find Its Footing in 2025 Despite Apple’s sky-high ambitions, the Vision Pro headset is faltering in the real world. New data shows that just 390,000 units shipped in all of 2024—and only 45,000 more are expected in the final quarter of 2025. With production reportedly paused and ad spending slashed by over 95%, it’s clear the much-hyped spatial computer isn’t connecting with mainstream users. Why is Apple’s $3,500 headset failing to gain traction, and what does this mean for the future of spatial computing? Credit: Google A Vision Delayed, Not Derailed? Apple launched the Vision Pro in early 2024 as a groundbreaking “spatial computer,” blending augmented and virtual reality in a sleek, premium package. Yet nearly two years later, the device remains a niche curiosity rather than a mainstream revolution. Analysts now describe its adoption as “disappointing,” with Morgan Stanley pointing to three major roadblocks: high cost, bulky design, and a lack of native VisionOS…
