Apple Responds To Fast-Rising RAM And Storage Chip Prices
Apple RAM prices surge but Tim Cook reveals minimal margin impact. Here's what it means for your next iPhone or Mac purchase in 2026.
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Apple Responds To Fast-Rising RAM And Storage Chip Prices
Apple RAM Prices Won't Crush Your Wallet—Here's Why Will rising RAM and storage chip prices force Apple to raise iPhone and Mac costs in 2026? During its latest earnings call, CEO Tim Cook delivered reassuring news: despite skyrocketing memory component costs, Apple's gross margins remained remarkably stable last quarter. While Cook acknowledged a "bit more of an impact" expected this quarter, the company's record $143.8 billion revenue—up 16% year-over-year—suggests Apple has mastered absorbing supply chain shocks without immediately passing costs to consumers. For shoppers eyeing new devices, this signals pricing stability through mid-2026, though long-term strategies may evolve. Credit: Google Why Memory Chip Prices Suddenly Spiked in Early 2026 The global semiconductor landscape shifted dramatically in late 2025. After two years of oversupply and declining prices, DRAM and NAND flash markets tightened unexpectedly. Major producers scaled back capacity during …
