Amazon Revamps Fire TV, Launches its Own ‘Artline’ Televisions With Frames at CES

Amazon unveils redesigned Fire TV interface and new Artline TVs with customizable frames at CES 2026.
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Amazon Revamps Fire TV, Launches its Own ‘Artline’ Televisions With Frames at CES
Amazon Fire TV Gets Bold Makeover at CES 2026 Amazon has officially pulled back the curtain on a major Fire TV overhaul—its first significant user interface update in years—just in time for CES 2026. Alongside a cleaner, more intuitive design, the tech giant also launched its new line of premium “Artline” televisions featuring vibrant, swappable frames. If you’ve ever felt overwhelmed scrolling through endless rows of apps and recommendations on your Fire TV, Amazon’s latest updates are designed with you in mind. Credit: Amazon A Cleaner Interface for a Content-Saturated World Streaming has exploded since Fire TV’s debut, flooding the platform with movies, live TV, podcasts, games, short-form videos, and more. But that abundance came at a cost: clutter. “There’s a lot of time spent searching,” said Aidan Marcuss, VP of Fire TV, in an interview with TechCrunch. “We know it could just be easier.” The new interface tackles this head-on with rounded corners, consistent typography, soft gradie…