Allbirds Is Closing Its Last Brick-And-Mortar Store In San Francisco
Allbirds store closing in San Francisco signals major retail shift for the once-dominant sustainable footwear brand.
Matilda
Allbirds Is Closing Its Last Brick-And-Mortar Store In San Francisco
Allbirds Store Closing: Why Comfort Culture Couldn't Save Physical Retail Allbirds is shuttering its final San Francisco store by late February 2026, ending a decade-long chapter where minimalist wool sneakers symbolized Silicon Valley's casual power uniform. The closure leaves just two U.S. outlet locations and two London stores operational as the brand pivots entirely to digital sales. For consumers wondering whether their favorite comfort shoes are disappearing entirely—the answer is no. Allbirds products remain available online, but the retreat from physical retail reflects deeper challenges facing direct-to-consumer brands that once promised to revolutionize shopping. Credit: Spencer Platt/ Getty Images The decision arrives amid mounting financial pressure. After peaking at a $4 billion valuation following its 2021 IPO, Allbirds has struggled with declining sales, inventory overhang, and shifting consumer priorities. CEO Joe Vernachio framed the move as strategic cost-cuttin…
