AI Video Startup, Higgsfield, Founded by Ex-Snap Exec, Lands $1.3B Valuation

Higgsfield AI video startup hits $1.3B valuation amid explosive user growth and pro creator adoption.
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AI Video Startup, Higgsfield, Founded by Ex-Snap Exec, Lands $1.3B Valuation
Higgsfield AI Video Startup Hits $1.3B Valuation—Here’s How It’s Reshaping Digital Content In just nine months since launch, AI video startup Higgsfield has skyrocketed to a $1.3 billion valuation, fueled by surging demand for fast, high-quality AI-generated video. Founded by ex-Snap generative AI lead Alex Mashrabov, the platform now boasts over 15 million users and is on track to generate $200 million in annual revenue—a figure that doubled in only two months. But what’s really driving Higgsfield’s meteoric rise, and who’s using it? Credit: Higgsfield From Snap Veteran to AI Visionary Higgsfield’s origin story begins with Alex Mashrabov, who previously co-founded AI Factory—a computer vision startup acquired by Snap in 2020 for $166 million. After leading Snap’s generative AI efforts, Mashrabov launched Higgsfield to democratize cinematic-quality video creation. His vision? To give creators and marketers tools powerful enough for Hollywood but simple enough for anyone with a smartphone. …