Peripheral Labs Taps Into Self-Driving Car Sensors To Bring Sports Fans Right Into The Game

Peripheral Labs uses AI and self-driving car tech to transform live sports into immersive, multi-angle experiences for modern fans.
Matilda
Peripheral Labs Taps Into Self-Driving Car Sensors To Bring Sports Fans Right Into The Game
Peripheral Labs is reimagining how fans watch live sports by blending artificial intelligence, 3D vision, and self-driving car sensor technology. As younger audiences drift away from traditional broadcasts, leagues and broadcasters are searching for ways to make games feel more interactive and immersive. Within the first few seconds of a match, many fans now want deeper context, flexible camera angles, and experiences that feel closer to video games than television. Peripheral Labs believes its volumetric video platform can meet those expectations. By turning live action into explorable 3D environments, the startup aims to pull viewers directly into the play. The goal is simple but ambitious: make watching sports feel exciting again. That mission is gaining attention across the sports and tech industries. Credit: Peripheral Labs Peripheral Labs Targets the Decline in Live Sports Viewing Live sports viewership has steadily softened for certain leagues, especially among Gen Z audiences who…