LinkedIn algorithm changes spark claims of gender bias after users report major visibility jumps by switching profile gender.
Matilda
OK, What’s Going On With LinkedIn’s Algo?
LinkedIn Algorithm Changes Trigger User Backlash The LinkedIn algorithm is under scrutiny after a wave of users claimed sudden drops in engagement, visibility, and post impressions across the platform. The controversy centers on LinkedIn’s recent use of large language models (LLMs) to surface content, a change confirmed by company leadership earlier this year. Many creators began asking the same question: Did the LinkedIn algorithm quietly change, and who is it really favoring? Within weeks, anecdotal experiments flooded the platform, suggesting a troubling possibility of gender-based disparities. While LinkedIn denies using demographic data, the growing number of similar user experiences has reignited debate about transparency, trust, and algorithmic fairness in professional social networks. Credit: ST.art / Getty Images How the LinkedIn Algorithm Experiment Began The controversy gained momentum in November when a product strategist, referred to as Michelle, conducted a simple but provoc…