Netflix Doubles Down On Video Podcasts With iHeartMedia Deal
Netflix video podcasts expand in 2026 as iHeartMedia brings exclusive shows, signaling a major shift in streaming and creator strategy.
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Netflix Doubles Down On Video Podcasts With iHeartMedia Deal Netflix video podcasts take center stage
Netflix video podcasts are officially becoming a core part of the streamer’s strategy, answering a question many viewers and creators have been asking: is Netflix serious about podcasts? With a new exclusive partnership announced with iHeartMedia, Netflix will debut 14 video podcasts on its platform in early 2026, starting in the U.S. and expanding globally. The move signals Netflix’s growing interest in creator-led content beyond traditional TV and film. It also highlights a broader industry shift toward video-first podcast consumption. For users, it means familiar voices and faces in a Netflix-style viewing experience. For creators, it introduces both new opportunities and new risks. And for rivals like YouTube, it raises competitive pressure. Credit: Thibault Penin / Unsplash Netflix video podcasts expand with iHeartMedia deal The iHeartMedia agreement marks Netflix’s second major push into video podcasts in just a few months. Under the deal, N…