Instacart’s AI-Driven Pricing Tool Attracted Attention — Now The FTC Has Questions
Instacart AI pricing tool faces FTC questions over price differences, dynamic pricing fairness, and consumer trust in grocery delivery.
Matilda
Instacart’s AI-Driven Pricing Tool Attracted Attention — Now The FTC Has Questions
Instacart AI Pricing Tool Faces New Questions Shoppers searching for answers about why grocery prices differ on Instacart are not alone. Concerns over inconsistent pricing, AI-driven tools, and consumer fairness have now caught the attention of regulators. The Instacart AI pricing tool known as Eversight is under review after reports showed some customers paid noticeably more for identical items. While Instacart says tests were randomized, the issue raises broader questions about transparency, affordability, and trust. With food costs already straining household budgets, even small price swings feel significant. This development explains what’s happening, why it matters, and what it could mean next. Credit: Brian Hagiwara / Getty Images FTC Sends Civil Investigative Demand to Instacart The Federal Trade Commission has issued a civil investigative demand to Instacart seeking details about its AI-powered pricing practices. Such requests are often an early step, signaling interest rather tha…
