Google Deepens Consumer Credit Push In India With UPI-Linked Card
Google expands credit access through UPI Google deepens consumer credit push in India as it expands support for UPI-linked credit cards, signaling a stronger bet on everyday digital lending. Within the first few taps of Google Pay, Indian users can now access short-term credit tied directly to the country’s real-time payments system. The move answers a growing search question among consumers: how Big Tech is shaping personal finance in India. By blending credit with UPI, Google is positioning itself closer to daily spending decisions. The strategy also reflects India’s rapid shift toward cashless payments. For regulators and banks alike, this marks a notable evolution in how credit is distributed. For users, it promises convenience—but also raises new questions about borrowing behavior. Credit: Google Why India is central to Google’s fintech strategy India has become one of Google’s most important markets for payments innovation, largely because of UPI’s scale and trust. With hundreds of …
