Anonymous Messaging App NGL Was Acquired By ‘EarnPhone’ Startup Mode Mobile
NGL acquisition reshapes the anonymous messaging app’s future after FTC action, teen safety concerns, and a controversial growth strategy.
Matilda
Anonymous Messaging App NGL Was Acquired By ‘EarnPhone’ Startup Mode Mobile
NGL acquisition raises fresh questions about the app’s future NGL has been acquired by Mode Mobile, ending months of uncertainty around the controversial anonymous messaging app’s future. The deal answers common questions users have been asking: who owns NGL now, why was it sold, and what happens next after regulatory action? Mode Mobile, known for its ad-heavy smartphone rewards model, confirmed the acquisition on Friday. The move comes after years of scrutiny over NGL’s impact on teens and its growth tactics. While financial terms were not disclosed, the acquisition signals a strategic pivot for both companies. NGL once dominated App Store charts but later faced mounting backlash. This transition marks a critical turning point for a product that became both wildly popular and deeply criticized. Credit: Jakub Porzycki/NurPhoto / Getty Images NGL’s rapid rise among teens fueled early success NGL launched in late 2021 and quickly climbed the App Store rankings, especially among teenage use…
