The Prompting Company Secures $6.5M for AI Mentions

The Prompting Company snags $6.5M to help products get mentioned in ChatGPT and other AI apps using generative engine optimization (GEO).
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The Prompting Company Secures $6.5M for AI Mentions
What Is The Prompting Company and Why Does It Matter? The Prompting Company snags $6.5M to help products get mentioned in ChatGPT and other AI apps—a move reshaping how brands appear in AI-driven recommendations. As users increasingly turn to AI chatbots instead of Google for product discovery, this YC-backed startup is building the tools businesses need to stay visible in an AI-first world. With generative engine optimization (GEO), brands can now optimize their presence for AI models that suggest, review, and even buy products on users’ behalf. Image Credits:The Prompting Company How The Prompting Company Helps Products Get Mentioned in ChatGPT Founded by Kevin Chandra, Michelle Marcelline, and Albert Purnama, The Prompting Company focuses on making products discoverable inside AI ecosystems like ChatGPT, Claude, and Gemini. Instead of traditional SEO, their GEO strategy ensures that AI agents can “read” and recommend a brand’s offerings seamlessly. The startup’s growing client base—whi…