What Is The Prompting Company and Why Does It Matter?
The Prompting Company snags $6.5M to help products get mentioned in ChatGPT and other AI apps—a move reshaping how brands appear in AI-driven recommendations. As users increasingly turn to AI chatbots instead of Google for product discovery, this YC-backed startup is building the tools businesses need to stay visible in an AI-first world. With generative engine optimization (GEO), brands can now optimize their presence for AI models that suggest, review, and even buy products on users’ behalf.
Image Credits:The Prompting Company
How The Prompting Company Helps Products Get Mentioned in ChatGPT
Founded by Kevin Chandra, Michelle Marcelline, and Albert Purnama, The Prompting Company focuses on making products discoverable inside AI ecosystems like ChatGPT, Claude, and Gemini. Instead of traditional SEO, their GEO strategy ensures that AI agents can “read” and recommend a brand’s offerings seamlessly. The startup’s growing client base—which includes Rippling, Rho, and Motion—shows just how quickly marketers are adapting to this new wave of generative discovery.
Why AI Mentions Could Be the New SEO for 2025
AI-driven discovery is rising fast: reports show traffic from chatbots and LLMs may surge by over 500% in 2025. The Prompting Company’s $6.5M seed funding positions it to help brands transition from optimizing for human clicks to optimizing for AI queries. CEO Kevin Chandra explains that “most web growth now comes from AI bots, not people,” signaling a future where marketing must appeal to algorithms as much as audiences.
What Comes Next for The Prompting Company’s GEO Strategy
As AI agents increasingly transact on behalf of users, The Prompting Company envisions “AI-facing websites” built for bots—not humans. These streamlined versions remove pop-ups and navigation clutter, making it easier for AI systems to understand and recommend products. By betting early on generative engine optimization, The Prompting Company is paving the way for brands to thrive in the era of AI-powered product discovery.
Post a Comment