Shopify says AI traffic is up 7x since January, while AI-driven orders surged 11x as shoppers embrace AI-powered search.
Matilda
Shopify AI Traffic Up 7x Since January Shopify says AI Traffic Is Up 7x Since January — What’s Driving the Surge? Shopify says AI traffic is up 7x since January, and AI-driven orders have climbed an impressive 11x, signaling a massive shift in how people shop online. With more consumers using AI-powered search and shopping agents, Shopify is investing heavily in tools built with OpenAI, Microsoft Copilot, and Perplexity to help merchants compete. This spike is driven by smarter recommendations, personalized shopping journeys, and faster product discovery. Image Credits:Business Wire Why Shopify Says AI Traffic Is Up 7x Since January Shopify executives call AI the biggest tech leap since the internet. The company says its access to millions of merchants and billions of purchase signals gives Shopify a unique advantage, powering AI tools that improve product insights and buying experiences. Internally, tools like Scout help teams process merchant feedback fast, while customer-facing experiences guide shoppers through chat-based …
