Shopify says AI Traffic Is Up 7x Since January — What’s Driving the Surge?
Shopify says AI traffic is up 7x since January, and AI-driven orders have climbed an impressive 11x, signaling a massive shift in how people shop online. With more consumers using AI-powered search and shopping agents, Shopify is investing heavily in tools built with OpenAI, Microsoft Copilot, and Perplexity to help merchants compete. This spike is driven by smarter recommendations, personalized shopping journeys, and faster product discovery.
Image Credits:Business Wire
Why Shopify Says AI Traffic Is Up 7x Since January
Shopify executives call AI the biggest tech leap since the internet. The company says its access to millions of merchants and billions of purchase signals gives Shopify a unique advantage, powering AI tools that improve product insights and buying experiences. Internally, tools like Scout help teams process merchant feedback fast, while customer-facing experiences guide shoppers through chat-based buying.
How Are AI-Driven Orders Up 11x?
AI-driven orders increasing 11x highlights how shoppers now rely on smart assistants to make purchases. Shopify’s Sidekick and third-party AI integrations simplify discovery, helping customers find what they need without traditional browsing. A recent survey shows 64% of shoppers are likely to use AI during buying decisions — a strong signal that AI-powered commerce is becoming mainstream.
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