Samsung Follows Apple's AI Strategy With Bixby

Samsung Follows Apple's AI Strategy With Bixby

Samsung Follows Apple's AI Strategy With Perplexity-Powered Bixby Samsung is stepping up its AI game, following Apple's lead with a multi-model approach. The South Korean tech giant is reportedly integrating Perplexity’s AI into Bixby on the upcoming Galaxy S26, allowing the assistant to handle complex queries while maintaining on-device control for simple tasks. This move signals Samsung’s ambition to make Bixby more competitive in AI-driven virtual assistants. Image : Google How Will Perplexity Improve Bixby? By adding Perplexity, Bixby can manage generative tasks and advanced reasoning queries that go beyond basic device control. While Bixby continues to toggle settings, launch apps, and handle routine requests, Perplexity’s AI will tackle questions requiring context, summarization, and multi-step reasoning. Users can expect smarter responses and a more intuitive assistant experience on future Galaxy devices. Is Samsung Following Apple’s AI Model? Yes. Apple combines on-device mo…