Eddy Cue confirms no ad-supported Apple TV tier is coming soon, prioritizing ad-free viewing and competitive pricing.
Matilda
No Ad Tier for Apple TV, Confirms Eddy Cue No Ad Tier for Apple TV ‘At This Time,’ Says Eddy Cue Apple’s head of services, Eddy Cue, has officially stated that there are “no plans” for an ad-supported Apple TV tier. During an interview with Screen International, Cue clarified that while Apple won’t rule out ads forever, Apple TV+ will remain ad-free for now. The decision reinforces Apple’s focus on maintaining a premium, uninterrupted streaming experience — a strategy that aligns with its long-standing brand philosophy. Image : Google Why Is There No Ad Tier for Apple TV Yet? When asked about following competitors like Netflix and Disney+, which offer ad-supported tiers, Cue explained that Apple TV+ aims to prioritize quality and user satisfaction over ad revenue. He emphasized that keeping prices competitive provides better value than inserting ads. Despite multiple price increases — from $4.99 at launch to $12.99 today — Apple TV+ continues to focus on content-driven growth rather than monetization through advertising. Could App…
