Google Antitrust Probe: EU Targets Anti-Spam Policy
EU launches antitrust probe into how Google’s anti-spam policy affects publishers’ search rankings and online visibility.
Matilda
Google Antitrust Probe: EU Targets Anti-Spam Policy Why the EU Launched an Antitrust Probe into Google’s Anti-Spam Policy Questions around why the EU launched an antitrust probe into how Google’s anti-spam policy affects publishers’ search rankings have surged as media outlets report drops in visibility. The EU believes Google’s “site reputation abuse policy” may be demoting legitimate publishers who collaborate with third-party content providers. This investigation aims to uncover whether the policy harms publishers’ ability to monetize, innovate, or maintain fair search visibility. Image Credits:Metin Aktas/Anadolu Agency / Getty Images How Google’s Anti-Spam Policy Affects Publishers’ Search Rankings The European Commission suspects that Google’s latest anti-spam measures may be suppressing publisher pages that host syndicated or partner-generated content. While Google claims the policy combats ranking manipulation, EU officials argue it could unintentionally penalize legitimate media business models — especially those relying on partne…
