YouTube paid out $8B to the music industry in 12 months, marking a record year for artists and creators.
Matilda
YouTube’s $8B Music Payout Breaks Records
YouTube Paid Out $8B to the Music Industry in 12 Months — A Record-Breaking Year YouTube paid out $8 billion to the music industry in 12 months , a milestone that highlights the platform’s growing power in global music monetization. The payout, made between July 2024 and July 2025, shows how YouTube’s dual revenue engines—ads and subscriptions—continue to deliver real results for artists, songwriters, and publishers worldwide. Image Credits:Olly Curtis/Future / Getty Images A Major Win for YouTube’s “Twin Engine” Model “YouTube’s $8 billion payout is a testament to the fact that our twin engine of ads and subscriptions is firing on all cylinders,” said Lyor Cohen , YouTube’s Global Head of Music. He emphasized that this isn’t an endpoint but a sign of sustained progress in building a long-term ecosystem where artists can thrive. The announcement came during Billboard Latin Music Week , underscoring YouTube’s strong relationship with the Latin music community and its ongoing global strategy fo…
