Windows 10 Deadline Boosts Mac Sales as Users Upgrade Ahead of Support End
Apple is seeing a major uptick in computer sales as the Windows 10 deadline boosts Mac sales globally. With Microsoft set to end support for Windows 10 in October 2025, millions of users are upgrading their systems—creating one of the largest PC replacement cycles in recent years. Apple is emerging as one of the biggest winners, as both individuals and businesses increasingly turn to Macs.
Mac Shipments Surge Amid Global PC Replacement Wave
Research from Counterpoint this week revealed that nearly 40% of all active PCs worldwide are still running Windows 10 ahead of its upcoming end-of-support date. This massive installed base is triggering a wave of early upgrades across consumer and enterprise markets.
As a result, Apple’s Mac shipments surged 14.9% year-over-year in Q3 2025. The growth is driven by demand for the latest MacBook Air and MacBook Pro models, along with a rising trend of businesses adopting Apple hardware for reliability and long-term value.
Apple Benefits as Competitors Face Mixed Growth
Lenovo continues to lead the global PC market, recording a 17.4% year-over-year increase, followed closely by Asus at 14.1%. HP saw a solid 10.3% rise fueled by corporate purchases. However, Dell struggled, with shipments falling 0.9%.
Together, the top five PC makers captured nearly 75% of total global shipments during the quarter. Smaller brands, meanwhile, remained flat or experienced declines, unable to keep up with the massive Windows 10–driven replacement wave.
AI-Ready Devices Drive Next-Gen Purchasing Decisions
Another emerging trend shaping this surge is the growing focus on AI-ready hardware. Counterpoint noted that PC manufacturers are promoting devices featuring Neural Processing Units (NPUs) and built-in AI capabilities. While these features are not yet the main reason for purchase, many enterprise buyers are proactively choosing systems capable of handling future AI workflows.
This forward-thinking approach suggests that AI integration will become a major selling point as companies aim to future-proof their technology investments.
Why Users Are Switching to Macs Before the Windows 10 Deadline
Several factors explain why the Windows 10 deadline boosts Mac sales specifically:
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Longer software support and seamless macOS updates.
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Tight integration between Apple devices, appealing to iPhone and iPad users.
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Enhanced performance and efficiency from Apple’s M-series chips.
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Reduced maintenance costs for enterprise IT teams.
Businesses that once relied solely on Windows PCs are now adopting mixed-device environments where Macs play a growing role.
The Road Ahead for Apple’s Mac Lineup
Apple is expected to sustain its momentum heading into 2026 as Windows 10 users continue upgrading. New models featuring the M4 chip and AI-optimized performance are set to strengthen Apple’s position even further.
Industry analysts predict the shift could mark a permanent change in user preferences, with more professionals embracing macOS as their primary platform.
As Microsoft’s October 2025 cutoff approaches, the Windows 10 deadline boosts Mac sales by accelerating global PC upgrades and pushing users toward Apple’s ecosystem. With a combination of powerful new hardware, enterprise-friendly features, and growing AI readiness, Apple is positioned to capture even greater market share in the post-Windows 10 era.
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